Yes, you read that right. As technology becomes increasingly accessible to consumers, many businesses are feeling the pressure to differentiate themselves among their competitors and provide added value beyond simply selling products. Amid this landscape shift, Channel partners find themselves right at the centre of this paradigm shift; facing the difficult challenge of remaining competitive and profitable in an industry where traditional solutions are becoming commoditised.
For a number of years now, Public Cloud solutions have been widely used by technology providers across our Channel Partner ecosystem. It's not hard to see why. The unparalleled flexibility, scalability, and agility offered by Public Cloud makes it a highly attractive platform from which to deliver critical, always-on services to customers and end users, while retaining full control of costs and minimising the need to invest in and maintain on-premises infrastructure.
Organisations of all sizes, across all industries, have had short- and long-term digital transformation processes in place for some time now. With cumbersome legacy systems continuing to show their limitations and ongoing drives for new efficiencies and cost savings, the path to the Cloud is simply a logical one, helping organisations develop the flexibility, scalability, and operational resilience required to navigate the shifting digital landscape.
There's no doubt that Software-Defined WAN (SD-WAN) is changing the way we think about connectivity, but at the same time, it's important that we as technology providers do not become overly fixated on the hype and retain our focus on delivering ideal customer outcomes. This means developing a keen understanding of SD-WAN's capabilities and how it fits into your customers' wider digital transformation strategies.