Yes, you read that right. As technology becomes increasingly accessible to consumers, many businesses are feeling the pressure to differentiate themselves among their competitors and provide added value beyond simply selling products. Amid this landscape shift, Channel partners find themselves right at the centre of this paradigm shift; facing the difficult challenge of remaining competitive and profitable in an industry where traditional solutions are becoming commoditised.

With organisations depending more on secure, reliable connections between multiple sites, hybrid workers, and customers than ever before, the demand for high-performance connectivity is at an all-time high. The rapid rise of SD-WAN has played a key role here, providing unparalleled freedom and flexibility when it comes to choosing carriers and ISPs with which to interconnect customer sites, while providing full control and visibility through a single pane of glass, and the ability to utilise Public Cloud resources, as needed. With these numerous advantages, the uptake across organisations who are keen to optimise their overall agility and operational resilience is unsurprising.

For a number of years now, Public Cloud solutions have been widely used by technology providers across our Channel Partner ecosystem. It's not hard to see why. The unparalleled flexibility, scalability, and agility offered by Public Cloud makes it a highly attractive platform from which to deliver critical, always-on services to customers and end users, while retaining full control of costs and minimising the need to invest in and maintain on-premises infrastructure.

Onboarding has always been a challenge for organisations, whether they're start-ups or international corporations. There are numerous factors to consider, from practical ones - like gathering payroll information, setting up phones and laptops, and arranging access to office space - to more subtle ones, like ensuring new joiners are able to bond with their teams and are comfortable in their new working environment.

Over the years, many organisations have developed their partner networks by engaging with multiple suppliers for specific services, utilising flexible transactional relationships to access services on an as-needed basis. The immediate advantages here are clear: organisations can broaden their capabilities and enhance their infrastructure while minimising the resulting burden on internal teams, allowing them to focus their expertise on business growth activities.

To say the past year has been a challenging one would be an understatement. COVID-19 has forced organisations to adapt to remote working and reconsider the way we connect and collaborate with colleagues and deliver services to our customers and end users. With sales dropping 30% in Q2 of 2020[1], the picture certainly seemed bleak, but looking back on the past years' challenges and innovations, what lessons can be learned, and what new opportunities are waiting for us as we consider the eventual return to the office?

Let's consider the year as a whole and find out…