Yes, you read that right. As technology becomes increasingly accessible to consumers, many businesses are feeling the pressure to differentiate themselves among their competitors and provide added value beyond simply selling products. Amid this landscape shift, Channel partners find themselves right at the centre of this paradigm shift; facing the difficult challenge of remaining competitive and profitable in an industry where traditional solutions are becoming commoditised.

Onboarding has always been a challenge for organisations, whether they're start-ups or international corporations. There are numerous factors to consider, from practical ones - like gathering payroll information, setting up phones and laptops, and arranging access to office space - to more subtle ones, like ensuring new joiners are able to bond with their teams and are comfortable in their new working environment.