There's no doubt that Software-Defined WAN (SD-WAN) is changing the way we think about connectivity, but at the same time, it's important that we as technology providers do not become overly fixated on the hype and retain our focus on delivering ideal customer outcomes. This means developing a keen understanding of SD-WAN's capabilities and how it fits into your customers' wider digital transformation strategies.
Let's consider how SD-WAN helps resolve several common challenges when it comes to IT infrastructure:
- Infrastructure visibility. With many organisations operating an increasingly distributed workforce, and hybrid working rapidly establishing itself as employees' preferred way of working, IT teams are challenged to maintain a holistic view of their infrastructure, streamlining the process of managing and securing multiple platforms.
- Optimising scalability and agility. The increasing need for more flexible infrastructure - with resources deployed when and where they are needed - has shown the limitations of wired networks, forcing organisations to consider how best to accelerate their path to the Cloud.
- The need for rapid onboarding and offboarding of new sites. As hybrid working establishes itself, our perception of the physical workplace is shifting, making the ability to connect and disconnect new sites in an efficient and secure manner a priority for many technology providers.
SD-WAN resolves these challenges, offering organisations full visibility of their infrastructure through a single pane of glass, allowing multiple patches, updates, and security policies to be deployed across the whole network, and enabling the efficient connection of even the most remote sites. Along with the numerous other advantages it offers, this makes it an ideal choice when it comes to navigating a rapidly changing digital landscape, providing and unprecedented level of control, flexibility, and security to suit the emerging new way of working.
This means that now is the perfect time to add SD-WAN to your own service portfolio, immediately positioning you as a key enabler of your customers' short- and long-term digital transformation plans. This is especially important with longstanding customers, who may well have been forced to consider numerous cost-cutting measures and rapid shifts in daily working practices throughout the events of the past year, and will be looking for reassurance that each partnership is bringing tangible benefits to their business.
The combination of SD-WAN's world-class capabilities and flexible pricing model therefore represent an excellent opportunity to move beyond transactional relationships with customers and establish sustainable, mutually beneficial partnerships, based on consultancy, collaboration, and a drive for innovation - the same spirit that continues to fuel Exponential-e's Channel Partner Network. As a Channel Partner, should you choose to become a reseller for our own industry-leading SD-WAN solution, you will enjoy the support of our own experts, who will help you provide your customers with tailored deployments that perfectly suit their requirements.
To find out more about SD-WAN and what it can offer you and your customers, join us for our SD-WAN Workshop - exclusively for Channel Partners - on the 27th May, where we will be exploring the possibilities offered by this technology in greater depth, along with how to successfully incorporate it into your own service wrap. Click here to book your place.
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